the challenge

Difficulty In Discovering Artists and Content

Fans struggle to discover new music and connect with artists because content is scattered across platforms. This fragmentation disengages fans, blocking immersion in the 88rising ecosystem and eroding brand loyalty. When discovery stalls, the mission of amplifying Asian voices stalls too.

the business problem

Why 88rising Should Care

88rising racked up 3 B YouTube views in its first three years, yet has added only 0.43 B over the last four. A discovery‑poor web presence means new signings don’t get the reach early stars enjoyed, costing streams, ticket sales, and long‑term brand momentum.

Solution

Language-Driven Discovery

The landing page greets fans with a mosaic of Asian languages and their home countries. By tapping a language they relate to, users instantly see artists who share that cultural backdrop; turning heritage into a discovery springboard.

Culture Hubs & Upcoming Releases

Selecting a country opens a region hub listing every local 88rising act, while a side panel spotlights upcoming releases and high‑profile collaborations. Lesser‑known artists ride the wave of star talent, giving fans fresh music without leaving the page.

Adaptable Individuality - Immersive Artists Pages

Each artist owns a bespoke space: stacked candid photos, bite‑sized bios, looping video backdrops, and quick links to songs and merch. The layout flexes to every vibe yet remains part of one cohesive system—deepening connection without confusion.

Behind the Beat — Waveform Release Calendar

A linear, waveform‑inspired timeline visualizes future drops at a glance. Fans can preview snippets and set reminders, closing the awareness gap that 62 % of survey respondents cited and boosting anticipation for new music.

explorations

Pinpointing Nations with Lat-Long

We recast the landing page as a stripped-down world map. Each neon-red bar sits at the actual latitude of a region that feeds the 88rising roster, turning raw co-ordinates into a visual navigation system. By starting discovery with place and lighting up the local word for rise in each block—we remind fans that the label's heartbeat is pan-Asian, not platform-first.

Unfiltered Artists Energy

Fans don't bond with stats, they bond with snapshots of real life. A backyard hose, a beat-up Rubik's Cube, and Brian's sky-blue coat say more than any metric, turning casual scrollers into curious fans eager to dive into music, merch, and more.

Reflections

Key Takeaways & Fixes

Seven weeks sounded roomy until we spent four hunting for the perfect brief and were left with just three to launch. That squeeze forced ruthless focus. We trimmed every nice-to-have and doubled down on what matters most to fans: stumbling onto their next favourite artist. The result? A story-first interface with crisp visuals, micro-interactions, and plain-spoken copy that sparks a real fan-artist connection. The sprint was a gut-check reminder that design isn't linear; it's about steering through detours and making every pixel earn its place.

Reach out

Want the inside scoop? Let's chat

Getting here was anything but linear. If you'd like the full story twists, turns, and aha moments let's hop on a quick call :)